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| CREED, a luxury fragrance house founded in London in 1760, has been a family-run business for over 250 years, serving royalty and distinguished clients. After relocating to Paris in 1854, it created iconic scents for European monarchs, politicians, and Hollywood stars. Olivier CREED, the sixth-generation head, has crafted some of its most beloved fragrances, with his son Erwin contributing as the future leader. CREED’s creations, including Green Irish Tweed, Aventus, and Love in White, remain celebrated worldwide, cementing its legacy in high-end perfumery. Using natural ingredients and a traditional infusion technique to capture essential oils, they have created fragrances for royal families, including Queen Victoria, Napoleon III, and Empress Eugénie of France. The brand is measuring its carbon footprint and taking steps to reduce it, working toward a more sustainable and lower carbon future. |
